12/27/2022 0 Comments Whats in that box answers![]() What are people asking, and what answer do they want back? The key lies in the words. But how do we get there? Find The Keyword Sweet Spot Not to mention, digital assistants like Alexa and Siri pull their voice search results from answer boxes. Getting your content featured is an opportunity to increase your brand awareness, traffic, sales and countless other things. ![]() Google’s Answer Box is the top of the top it simultaneously beats every other search engine result, grabs your attention and gets clicked on the most by internet users. If you were making a chocolate cake, you wouldn’t reach for a recipe book or call grandma anymore, you’d reach for your phone and ‘Google it. We live in a digital age where instantaneity matters. If searchers get their answers easily, why would they go to your site? ![]() This not only reduces the user’s need to explore the Search Engine Results Page (SERP) but provides a direct answer.įor brands and businesses, Google’s Answer Box can be a challenging road block though. You ask, and Google answers.Īppearing above the organic search results on position zero, this box features a snippet of content borrowed from a site Google thinks provides the best answer – not necessarily the #1 ranking result. Introduced in 2015, Google’s Answer Box is the holy grail for internet users. Need more information? Keep reading! What Is Google’s Answer Box?
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